Freelancers have a ton of freedom in their careers. Here are seven steps to take to become a freelancer.
Across the world, small and large companies have significantly increased their use of freelancers. If you've decided to become a freelancer, the numbers say you're on to something good. Whether your goal is to earn some money on the side or make freelancing a full-time career, you'll need to arm yourself with knowledge, a determination to learn and improve, and lots of patience. Here's how to start freelancing.
How do you become a freelancer?
The freelance market is growing by the day, and if you want to be competitive, you have to prepare accordingly. Follow these seven steps to get started.
Step 1: Consider whether freelancing is for you.
Freelancing has its pros and cons, but, in general, you must possess a specific mindset to be a freelancer. Being your own boss is a great thing if you're disciplined and reliable. Freelancing enables you to set your schedule, so you can take a day off whenever you want, but you won't be paid for that time because there is no such thing as paid leave.
If you want to be a freelancer, you should maintain a daily work routine, be ready to juggle several projects at once and continually look for new projects to maintain a steady flow of work.
If you're still working full time, don't immediately quit your job. Instead, combine freelancing and full-time work until you accumulate enough clients and connections to support yourself as a freelancer. Working from a comfortable place of steady work and safe income is a much better environment for developing your freelance business.
Step 2: Find a platform.
Most freelancers use freelancing platforms to find work. While recommendations and social media channels like LinkedIn can also be a great source of gigs, freelancing websites are popular because they allow you to effortlessly connect with clients looking for freelancers. There are always jobs available there.
Also, most of these platforms have policies and offer protection both for freelance workers and those doing the hiring. On freelance platforms, every project you take on is a mini contract, and both you and the client are required to adhere to its terms.
Choosing the platform with the model that fits your needs and salary expectations is incredibly important for your success. Plenty of freelancing websites encourage the so-called "race to the bottom," where freelancers provide poor quality work in exchange for poor compensation.
Ultimately, it doesn't help anyone – buyers cannot find good quality of work and freelancers cannot earn enough money.
Some freelancing platforms, like Hiremotely, base their business model on admitting only top freelance software developers and connecting them with clients based on very specific requirements. Being a member of such an exclusive platform allows you to connect with serious clients and get paid for high-quality work. The admission process on these types of platforms can take several weeks and include several rounds of relevant tests.
Step 3: Build your profile.
You don't have to prepare a classical CV, as most freelancing websites have a predesigned template you need to fill out with your information, but you shouldn't treat your freelancing profile as a check box exercise.
Take time to create a substantial profile that will inform potential clients about your education, skills, expertise and experience. You don't have to write novels – keep it short and sweet. List your skills, experiences, special achievements and explain why you're the best person for the job.
Step 4: Build your portfolio.
Your profile may state that you're an astronaut, but unless you upload your selfie from the international space station, potential clients are unlikely to believe you. So, when you create a profile, make sure to provide a portfolio that illustrates your skills and experience.
If you're a beginner in your chosen field, take time to create a portfolio with sample works, or simply accept several jobs at a discounted rate in exchange for experience.
Step 5: Determine your price.
While your hourly rate or project price heavily depends on your skill set and experience, don't work for peanuts.
If you have only a couple of years of experience, of course, you cannot charge the same rate as freelancers with a decade of work under their belts. However, if you eventually want to turn freelancing into a full-time job, the rate should cover your monthly expenses if you have steady work, no matter how experienced you are.
Step 6: Find work.
If you're actively looking for projects and clients, here are a few tips to help you find them.
First, apply only for the jobs you are confident you can do. There is no point in applying for a project you cannot complete on time with satisfactory results. As a freelancer, you're building your reputation from scratch, and especially in the beginning, it's of utmost importance to secure positive feedback.
When you apply for jobs, make sure you craft a relevant cover letter that explains why you're the best choice for that particular job or project. Highlight the skills and experience that are relevant to requirements.
Over time, freelancing platforms reward top-rated freelancers with badges, lower fees and access to specially tailored job offers, so it's in your best interest to keep your clients happy.
Some freelancers avoid online marketplaces because they come with the fees (usually between 5% and 20% of your earnings), which can add up by the end of the month. In that case, try to use various groups on Facebook and LinkedIn to find work. However, be aware that with these gigs, there is no contract in place and no guarantee that someone won't take your work and never pay for it.
Step 7: Focus on client relationships.
Relationships with your clients are the most important part of freelancing. By maintaining a good connection with your current clients and providing quality work, you’ll be more likely to secure more consistent jobs in the future. Make sure you meet every deadline, listen to instructions, make any necessary edits and communicate efficiently with your clients. While you aren't tied down to set hours, you should still be available to your clients in case they have any questions, requests or concerns.
Additionally, you'll want to build your portfolio to attract new clients. A good reputation is crucial as a freelancer, so make sure you are delivering your best work and earning high reviews/ratings. You can advertise your services on social media and on your website, which should be updated regularly. A strong digital presence is critical, as clients want to feel like they can trust you and your brand before working with you.
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